Castrol’s copyright dispute by Gaurav Taneja
Castrol’s copyright dispute by Gaurav Taneja: YouTuber Gaurav Taneja, also known as “Flying Beast,” was recently ordered by the Bombay High Court to take two videos down from his channels in response to a copyright infringement lawsuit brought by Castrol India Ltd. According to the corporation, Taneja violated the rules of a marketing campaign by uploading recordings of its zero-gravity flight experience without the required consent or credit.
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Under Taneja’s “Castronomy” promotion, Castrol had collaborated with the company, receiving a zero-gravity flight experience in return for endorsing Castrol’s goods. Taneja, however, did not produce the agreed-upon materials; instead, he released videos that lacked the necessary Castrol advertising information. Taneja was given a temporary injunction by the court, which mandated that she remove the films and not use the uncut material without Castrol’s consent.
Indeed, Gaurav Taneja and his companions were temporarily barred by the Bombay High Court from violating Castrol India’s copyright in relation to the “Castronomy” campaign. The court found that Castrol was the sole owner of the creative elements created during the campaign, including collaborative content and raw data. Taneja had posted movies that were taken from various sources without following Castrol’s instructions, leaving out brand credits and promotional material. According to the court, this was an unlawful use of the campaign’s intellectual property.
After Castrol India Ltd. filed a copyright infringement lawsuit against Gaurav Taneja, popularly known as “The Flying Beast,” the Bombay High Court imposed a temporary injunction against him. Taneja was ordered by the court to take videos about Castrol’s “Castronomy” ad down from his social media accounts. According to Justice RI Chagla, Castrol is the legitimate owner of the copyright to the creative assets, which comprise photographs and videos taken during a zero-gravity flight experience intended to advertise Castrol’s automobiles.
The court noted that Taneja violated Castrol’s exclusive copyright by using the campaign’s “Raw Data” without authorization. According to Justice Chagla, “In my initial opinion, the Defendant No. 1 has violated the Plaintiff’s copyright existing in the Raw Data by using it without the Plaintiff’s consent.”
The conflict between Gaurav Taneja and Castrol India Ltd. began when Taneja, who was involved in Castrol’s “Castronomy” campaign, first produced a video that included footage from a zero-gravity flight and advertising material for Castrol’s automobile products. Taneja later removed the advertising material from the video and posted an altered version of it on his social media accounts. Without Castrol’s consent, this version was made available to the general public.https://www.barandbench.com/news/bombay-high-court-orders-gaurav-taneja
Castrol claimed that Taneja’s unapproved sharing of the content and omission of the agreed-upon advertising material amounted to copyright infringement. Under the direction of Justice RI Chagla, the Bombay High Court decided in Castrol’s favor, declaring:
“I am of the view that the Defendant No. 1 has unauthorizedly uploaded and leveraged the Impugned Content which is a reproduction of the Raw Data and/or substantial parts thereof and the same is publicly available on the Defendant No. 1’s social media accounts/channels and can be readily accessed by anyone on the internet.” Source-:https://www.barandbench.com/
The court ordered a temporary injunction against Taneja, emphasizing that his acts violated Castrol’s copyright over the materials created for the campaign.
